Small Websites, Great Results
Small Websites,Great Results is the perfect book for today because many businesses are beging to understand the need and wisdom of simplicity. This book shows readers that bigger is not necessarily better and that there is a proven method for building sites that require less resources but produce fantastic results. The author’s mantra throughout is that simplicity is the key to success. The book shows readers new approaches to creating sites, what makes small sites really work, how to select winning themes for a site, design techniques that make sites look professional even on a small scale, the secrets of getting business from the Web, how to choose the best format for a site, strategies for getting, keeping, and satisfying customers, and much more. Special techniques are also provided to show readers (who have less experience) how to work with professional designers to get the best possible results. The book also features a set of small sites that really work for different types of businesses including professional services, consultants, artists, entertainers, writers, and speakers, and non-profit enterprises. Readers can use the site templates as they are presented or modify them to suit their own special needs. Anyone who has put off creating a site for their business because of a lack of resources or those who have built sites that have quickly gotten out of hand, will really treasure this book.
Key Selling Points
• Provides a much-needed alternative to all of the massive websites that have emerged over the past few years-websites that are expensive to create and support but produce limited results.
• Covers Web site design and development from both a design and business perspective. Readers not only learn how to create simple and attractive sites, but sites that cost less to create and maintain yet make big profits.
• Covers key topics such as designing simple sites that sell products or services; methods to encourage customer feedback; insight for generating and converting leads; how to analyze traffic and feedback to make sites more profitable; and how to really design your site so that it is right for your unique business.
• Provides practical hands-on information abot designing and creating sites; how to get your site onu track if it has gotten too big; how to prevent cost overruns when working with a Web developer; how to utilize email blasts; as well as how create and mail newsletters that can greatly support your small site.
• Features an up-close look at websites that are simple and produce good results from a variety of professions. "Before and after" design sections are included.
Technology Background
With the proliferation of Web design and creation tools over the past five years, the Web has become a wasteland of bloated sites. Many companies and their designers have taken a strategy of trying to throw in every possible feature into their websites from complete product catalogs to directories to mission statements to everything else including the kitchen sink. As technologists and designers have gained more experience (and wasted lots of money) the trend today is to design websites that are easy to use, cost-effective to design and maintain, and really reflect a business' main focus. This new book teaches Web creators and business owners a new philosophy of how to use today's technology to produce amazing results by simply using less.
Market Information
At first glance it might seem that every business on the planet has its own Web site. In reality, the majority of small businesses have put off creating websites simply because they lack the resources and experience. As businesses learn that profitable small sites can be created by using the techniques of good design and effective marketing, the market for small sites will contune to greatly expand.
About the Author
Doug Addison, (Austin TX) is the Owner of Doug Addison Web Productions. He specializes in advanced Web site designs, strategic and content management, databases for Web productions, writing and editing for the Web, managing Web project assets and writers, programmers, artists and designers. His clients include diverse organizations such as: the University of Texas McDonald Observatory, Motorola, Aid to Artisans, Inc., CMP Media, Lawyers' Committee of Texas, and Texas Weekly. Small Websites, Great Results is his first book.
Details
Pub Date: Nov. 2004
Publisher: Paraglyph Press
Price: $29.99 US / $43.99 CAN
ISBN: 1-932111-905
Paraglyph Press is distributed by O'Reilly Media; www.oreilly.com; 800-998-9938.
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